How Staging Helps

October 11th, 2007

Home Staging companies and many real estate experts say that Home Staging helps staged home owners sell his or her real estate property fast and for top dollars. Let's examine how Home Staging helps with home selling.

How are buying decisions made?

In order to understand how Home Staging helps enhance home selling, we must first examine how buying decisions are made including how home buying decisions are made. Experts say that buying decisions are first made by emotion and then backed up by logic. Have you ever walked into a store and just fell in love with a product or service and you know that you have got to have that product or service? Then, you find yourself either:

justifying in your mind why it is necessary to have that product or service, or
wreck your brain trying to figure out why you just bought that particular product or service.

The truth is that, it is in human nature to buy things we like, and then live with the consequences if that buying decision was a bad one. Basically, we buy things based on our emotion.

Home Staging appeals to the emotion of the home buyer

Knowing that selling a home to a potential home buyer means the home seller must appeal to the emotion of the home buyer. Just showing the home buyer numbers and plain houses will not make the buyer fall in love with the homes. That's where Home Staging comes into the picture. How Home Staging helps is by making the staged home appear clean, peaceful, move in ready and comfortable.

For example, having a bed in the bedroom helps the home buyer picture where his or her own bed will be and runs with the imagination. Having bookshelves and books on the shelves help the home buyer visualize the study room and wanting to use the room in the near future to study instead of having to decorate it first. Even though home buyers know that when he or she buys the house, it will not come with the staged props, Home Staging still appeals to the emotion side of the home buyer and helps you sell your home faster and for a better price.

Real Estate Staging